Product Life Cycle Management

BMSI leverages its extensive clinical, payer and market development experience, and the firm's long-term relationships with the nation's top hospitals, researchers, societies and associations to effectively position your products and services.

Following a thorough evaluation of data and trends, we address the market opportunities—or lack thereof—from a variety of viewpoints for effective, unbiased decision-making.

From pre-clinical planning through every stage of drug development and commercialization, BMSI tailors individualized programs that achieve or surpass client goals. Among the products we have been involved with are several of the top 20 prescribed medications and market-segment leaders in the therapeutics and diagnostics markets.