THE SERVICES YOU NEED WHEN YOU NEED THEM
Market Needs Assessment
BMSI oversees a thorough investigation of the market to ensure the product is successfully developed and accepted.
Our comprehensive process includes:
- Analyzing thought leaders' willingness to use the product and promote its use to peers
- Identifying all potential uses
- Examining what characteristics will make the product successful
- Ranking the top five consideration areas in order of importance: price, safety, ease of use, indication for intended use, and service
- Looking at the areas required for making a buying decision: clinical data, experience, staff training, contract
- Defining sources of market support and/or challenges
- Providing clients with recommendations based on opportunity and threat profiles
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