Market Needs Assessment

BMSI oversees a thorough investigation of the market to ensure the product is successfully developed and accepted.

Our comprehensive process includes:

• Analyzing thought leaders' willingness to use the product and promote its use to peers
• Identifying all potential uses
• Examining what characteristics will make the product successful
• Ranking the top five consideration areas in order of importance: price, safety, ease of use, indication for intended use, and service
• Looking at the areas required for making a buying decision: clinical data, experience, staff training, contract
• Defining sources of market support and/or challenges
• Providing clients with recommendations based on opportunity and threat profiles