Our Team

George Roadman, Managing Director
groadman@bmsi3.com

George W. Roadman has worked in the pharmaceutical industry for more than 25 years and is especially skilled in product management, product positioning, sales and sales management, training, pricing, and strategic planning. He held progressively more responsible sales and marketing positions at a number of leading healthcare companies, including Abbott Laboratories, AstraZeneca, Baxter Travenol, Bristol Myers Squibb, Eli Lilly and TAP. In these positions, George played a major role in the launch of more than 200 products with sales of several billion dollars, was responsible for creating a brand new division that grew to 200 people and $250 million in sales and successfully launched a cardiovascular product which currently has over 1 billion in sales. In addition, he led teams that evaluated hundreds of products and reached agreements to buy or sell many of them.

George holds an undergraduate degree in Economics from California University of Pennsylvania and a Master of Business Administration from the Colgate Darden School at the University of Virginia.